Agenda
Day 1 - Thu, 10th OCT
Location: Calle Jorge Juan, 99 (TRUSS Madrid)
8h – 9h – Doors Opening & Acreditations
9h – 9.05h – Opening by event host
9.05h – 9.15h – Welcome Speech by GSIC powered by Microsoft
Iris Cordoba, Managing Director
9.15 – 9.35h – Fireside chat – Case study: Microsoft & LALIGA
Speakers:
Microsoft: Sebastián Lancestremère, WW Strategic Partnerships Director
LALIGA: Javier Tebas, President of LALIGA
Block one
9.35h – 9.57h – Members Best Practice – Venue operations, security, crowd management, sustainability, etc.
Speakers:
Shared Access: Sam Jackman, Chief Development Officer
Passcreator: Jose Díaz, Sales Director
9.57h – 10.27h – Panel Discussion – Smart Stadiums and Connected Venues: The Future of Sporting Infrastructure
Speakers:
Fortress GB: Steve Nott-Macaire, VP of Sales EMEA and APAC
TRISON: Alberto Caceres, CEO
U.S. Soccer: Rick Cost, High-Performance Director
MOLCAWORD: Javier Martinez, Associate Partner
Moderator: Danny Cortenraede, Founder of InStudio Ventures
10.27 – 10.57h – Panel Discussion – AI and Big Data in Event Management and Operations
Speakers:
Virtual Venue: Sandro Batista, Managing Partner
OnePlan: Matt Beech, Growth Marketing Manager
Veridas: Marta Morras, Global Marketing Director
Moderator: Peggy Tng, APAC Lead at GSIC powered by Microsoft
10.57h – 11.27h – Panel Discussion – Leveraging Emerging Technologies for Enhancing Major Sporting Events: Policy, Infrastructure, and Collaboration
Speakers:
Ladec: Jari Rask, Business Development Manager
Andorra Business: Judit Hidalgo, Director
Sport Singapore: Dean Tan, Industry Development Technology and Innovation Group Director
Moderator: Adam Paker, Partner at Portas Consulting
11.27h – 12.10h – Break – Networking
Block two
12.10h – 12.40h – Panel Discussion – Next-Gen Sponsorship: Integrating Technology for Sports Events Success
Speakers:
rEvolution: Claire Ritchie, EVP International
Unknown Origins: Roy Sharples, CEO
Relo Metrics: Marco Giavazzi, Insights and Strategic Services Manager
Moderator: Carlos Cantó, CEO at SPSG Consulting
12.40h – 12.55h – Keynote – Increasing Engagement and Experience through Technology in Sports with Orion Innovation
Speakers:
Orion Innovation: Satish Kumar, Global Head of Sports and Entertainment
12.55h – 14.20 – Lunch & Networking
Block three
14.20 – 14.35 – Keynote – Transforming Fan Engagement in Competitions and AI and Big Data with Sportian
Speaker:
Sportian: Alejandro Scannapieco, CEO
14.35 – 15.10h – Panel Discussion – Leveraging Technology for the Improved Olympic Experience
Speakers:
International Olympic Committee: Fedja Delalic, Senior Manager of Games and Technology and Energy
Milano Cortina 2026: Daniele Tagliabue, Head of Venue and Results Technology
Machina Sports: André Antonelli, CEO
Moderator: Rodrigo Garza, Managing Partner at G&G Fund Sport Business and GSIC Ambassador
15:10h – 15.20h – Presentation – MadCup F1 in Schools
Speakers:
Madcup: Carlos Anton, Business Development Manager
Gorka Rubio, Project Manager and Director for Sports Summit Madrid
Speakers:
Madcup: Carlos Anton, Business Development Manager
Gorka Rubio, Project Manager and Director for Sports Summit Madrid
15.20h – 15.41h – GSIC Members Best Practice– Athlete performance tracking, smart wearables, etc.
Speakers:
dBio: John Choi, Global Digital Marketing Specialist | Biomedical Engineer
Thermohuman: Ismael Fernández, Co-founder
Ultrax: Marko Matušinskij, Head of Sport Science
15.41h – 16.11h – Panel discussion – Exploring Erasmus+ Opportunities and Best Practices for Digital Transformation in the European Union
Speakers:
TSV Bayer 04 Leverkusen: Malte Kalsbash, Interim Managing Director Athletics
Olympiakos / EMCA: Christina Tsilisgkiri, President of European Multisport Club Association
Moderator: Guillermo Marin, Innovation Services Director at GSIC powered by Microsoft
16.11h – 16.25h – Members Best Practice – Broadcasting
Speakers:
Quality: Pablo Reyes, President
YBVR: Valeria Gomez, Immersive Content Manager
16.25h – 16.55h – Panel Discussion – Broadcast Revolution: Immersive Experiences and Real-time Analytics
Speakers
DAZN X: Zur Karklinsky, Head of Go to Market
Professional Squash Association: Melissa Soobratty, Head of Media & Marketing
Olympic Broadcast Services: Mario Reis, CTO
Moderator: Mickael Raulet, CTO at ATEME
16.55h – 17.00h – Closure by event host
Day 2 - Fri, 11th OCT
GSIC OFFICES. FOR MEMBERS ONLY
Location: Calle Goya, 90 (GSIC Office)
09:00 – 09:30 – Doors opening and accreditations
09:30 – 09:40 – Welcome Day 2 by GSIC powered by Microsoft
09:40- 10:40 – Welcome Keynote – AI for Sports Industry by Microsoft
10:40 – 11:00 – Coffee Break
Following Activities will run simultaneously
11:00 – 12:30– Workshop: SportsTech investment markets: Europe & USA
11:00 – 12:30 – Workshop on APAC expansion opportunities
11:00 – 12:30 – Esports Workshop: How to leverage your Esports collaboration to create a bridge with traditional sports audience
11:00 – 12:30 – Maximizing Erasmus+ opportunities with GSIC Members
12:30 – 13:00 – Closing of Workshops
13:00 – 14:00 – Networking